They want their bananas Kermit the Frog-green, not school bus-yellow.
How do we get shoppers to incorporate delivery or pickup as a regular part of their grocery shopping routine?
THE PLAN
Build a strategic creative roadmap to guide design and copy towards executions that align with our business opportunities. For this project, I was responsible for the creative concept, all copywriting for the final deliverables, and writing, building, and pitching the strategy deck to internal stakeholders.
STEP 1: Lay the groundwork.
Define the goals of the work and explore our audience’s needs and motivation.
STEP 2: Align messaging.
Create an in-depth messaging framework to direct copy and ensure its strategic support of our goals.
3. Execute strategically.
Use the creative plan to build and implement an integrated tactical roadmap to success.
THE RESULT
Refreshed creative for in-store and digital assets created contextual storytelling opportunities with strategic messaging in key moments along the customer journey.
